From Parisian Nanny to Chief Strategy Officer: Sam Cousins on Playing the Long Game
What if finishing school with no idea what to do next is exactly where a great career begins? This episode is for any parent, or any young person, who feels anxious about not having a plan, and it's a reminder that the path that's yours may be one you don't even know exists yet. In this episode of More Than a Score, we sit down with Sam Cousins: chief strategy officer, 28-year veteran of global media and advertising, storytelling teacher, former au pair, lifeguard and swimming teacher, and mum of two. Sam didn't love school. She never quite found her people, finished her A-levels with "learning fatigue," and pushed back hard when her parents urged her toward university. Then a friend announced she was off to be an au pair, and Sam bought a magazine, answered an ad, and moved to Paris at 18, alone and painfully shy. It was terrifying, and she says it made her who she is. Watching French TV ads and billboards to learn the language sparked a curiosity about advertising. From her Paris attic room, she asked her mum to post university prospectuses, studied marketing at Bournemouth, and fell into media, a field few school leavers have heard of. She moved to Australia at 30, built a career working across almost every consumer category, and has been headhunted for every role since 2000. For parents, it's a warm, funny and honest conversation about resilience, friendship, and preparing kids for jobs that don't exist yet. For young people, it's proof that you don't need it all figured out by 30, and that the "wrong" start can lead somewhere remarkable. What you'll discover in this episode Why finishing school with no plan is far more common, and less risky, than it feels How embracing fear at 18 built the resilience Sam has drawn on ever since Why some people don't find their people at school, and how to find them later The "bucket test" for spotting friendships and workplaces that fill you up or drain you What media and advertising actually involve, and why so few students know the career exists Why stories persuade where facts and figures make people suspicious How genuine relationships, not job applications, have shaped a 28-year career The human skills that matter most as AI reshapes work, and why experience will be valued again How to tell a temporary rough patch from a sign it's time to change Why "no" often just means "not now," and the case for celebrating late career changes More Than a Score is hosted by Laura Pitt and Dan Steele, a former secondary teacher and a former award-winning assistant principal, on the Mornington Peninsula, Victoria, with over 35 years in education between them. New episodes fortnightly. Subscribe and follow the show to hear each new conversation as it lands.